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1. What is a Network Marketing Sponsor?
Are you a sponsor? Are you a recruiter? There is a huge difference. The recruiter is effective at “signing up” people, and then moving on to “sign up” others. The recruiter seems to be in a frantic search to find superstars among the crowd, and his way to “find” them is to “sign them up” and then watch and wait. The recruiter believes in “love ‘em and leave ‘em. He expects the superstars to eventually rise to the top, and the others to eventually quit. The sponsor has a different attitude. He believes that any person worth sponsoring is worth developing. The sponsor believes in “marrying” the people he sponsors. The recruiter believes in the “one-night-stand”. Being a sponsor is an ongoing, continuing activity. It is this ongoing activity that creates loyalty to the sponsor, and gives the sponsor serious credibility. The recruiter is a traveling salesman; once he has sold you, he is gone. The sponsor is a helper/teacher who wants you to have the training and tools you need to be successful, and the encouragement to keep plugging. There is also a transferable concept here. Your sponsor wants you to be a sponsor. A sponsor develops other sponsors by deliberate, careful help and encouragement. A recruiter expects a born superstar. I have six sons. Each time that I went to the hospital nursery, I was a proud father of a baby boy. As I looked at those babies in that nursery, they each had a card that read either “boy” or “girl”. Not one of those cards read “superstar”. In all those trips to the nursery, I never found one superstar. Superstars are “made”, they are not “born”. They are “developed”. Making a superstar takes training, encouragement, help, patience, and time. It takes being a sponsor. What does it take to become a superstar? It take a lot of attitude-type things, such as confidence, commitment, determination, credibility, etc. Where do these “attitude” type things come from? They are learned. They are taught. They are “caught”. Here are the stages of the development of a superstar. 1. Have a real sponsor. 2. Learn to be a real sponsor. 3. Develop others who will be real sponsors. 4. Teach them to teach others to be real sponsors. The secret to Networking success is found in this: the recruiter is not building a “multi-level” organization, it is all one level (and most of them will quit). The sponsor is building a duplicatable system that can run downline through his organization. This builds a powerful downline because it is built deep and strong. What is the difference between a recruiter and a sponsor? It is the difference between “hype” and “help”. The sponsor’s job begins when you enroll; the recruiter’s job is done when you enroll. The goal of the recruiter is to sign up people. The goal of the sponsor is to train leaders. www.liveleads.biz Before asking yourself which you want to be, ask yourself which do you want your upline to be. Remember, you are the upline to other people. The key to success in Networking is found in two rules: 1. Be a sponsor. 2. Keep being a sponsor. Paul Pierce, 1-813-907-2523, 9AM-10PM, Eastern Tme www.liveleads.biz 1-813-907-2523

2. Veretekk Non-sales Training and Lead Generation
WHY NETWORK MARKETING IS NOT SALES A study of Networkers revealed a significant discovery. Networkers were asked why they joined their company. The answer most people gave was surprising. It was not because of the company, or the pay plan. What was the reason they joined? It was because of the SPONSOR! They just trusted their sponsor, so they joined their sponsor. Some rather interesting questions come up because of this: Why are most Networkers being taught sales techniques? Why are they taught to have a convincing sales pitch? Why are they taught to overcome objections? Why are they taught how to "close" on people? If you are trying to get a business partner, do you “CLOSE” on him? If 95% of Networkers are non-sales type people, they already have an advantage over the sales type people. Why take that advantage away? Network Marketing is not sales. Why is that? It's because people don't join because they are CONVINCED or SOLD! They join because they TRUST you. Here's the REAL key: Network Marketing is RELATIONSHIP BUILDING, not sales! We need to develop "trust building" skills, not sales skills. Trust building is the opposite of sales. It's building a relationship. Sponsoring is not making a "sale". They join because of YOU! The “sales” person makes a sale, and he is gone! The “sales” person thinks his job is done when he enrolls someone. The sponsor enrolls someone, and his job has just begun. He will be there for him after he signs up, to help and train and encourage. What about the people you sponsor? 95% are not “sales” types. They need a Sponsoring System for non-sales people. That will help you to attract them. They need to learn to build trust, not how to sell. Center your Sponsoring System around trust-building. Paul Pierce www.liveleads.biz Call me at 1-813-907-2523 Question: When you want someone as a business partner, you don't CLOSE on them.